Privacy Policy

DISCLAIMER

We are delighted by your visit to our website. Data protection is of particular importance to us.

The use of our website is generally possible without providing any personal data. However, if a data subject wishes to use special services via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject. The processing of personal data, such as the name, address, email address, or telephone number of a data subject, always takes place in compliance with the General Data Protection Regulation (GDPR) and in accordance with the applicable country-specific data protection regulations. Through this data protection declaration, we aim to inform you and the public about the nature, scope, and purpose of the personal data collected, used, and processed by us. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

Kleinundpläcking GmbH, as the controller, has implemented numerous technical and organizational measures (TOM) to ensure the most complete protection possible of personal data processed via this website. Nevertheless, internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example, by telephone.

1. Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions with data protection character is:

Controller: AISN Regionalmarketing GmbH Maschmühlenweg 105 37081 Göttingen

Represented by: Managing Director Claudia Weitemeyer Registry Court: Amtsgericht Göttingen Registration Number: HRB 207790 VAT identification number according to § 27a UStG: not yet assigned

Contact: Phone: 0551 / 270 713-300 E-Mail: claudia.weitemeyer@aisn.jetzt

2. Contact details of the Data Protection Officer

Every data subject can contact us directly at any time with all questions and suggestions regarding data protection.

You can reach our data protection officer at: Dr. Machunsky Datenschutz & Compliance GmbH Jan N. Machunsky Data Protection Officer – Data Protection Auditor Mittelbergring 61 37085 Göttingen

Contact: Phone: 0551-79097161 Mail: datenschutz[at]suedniedersachsenstiftung.de Website: https://www.machunsky-datenschutz.de Our competent authority:

The State Commissioner for Data Protection of Lower Saxony Postfach 221, 30002 Hannover Prinzenstraße 5, 30159 Hannover Phone: 0511 120-4500 Answering machine Fax: 0511 120-4599 E-Mail: poststell[at]lfd.niedersachsen.de

3. Collection of general data and information

Our website collects a series of general data and information with each call of the website by a data subject or an automated system. This general data and information is stored in the log files of the server.

The following can be collected, for example: (1) used browser types and versions, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet Protocol address (IP address), (7) the Internet Service Provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, no conclusions are drawn about the data subject. This information is rather needed to: (1) deliver and display the content of our website correctly, (2) optimize the content of our website as well as the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, as well as (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

These anonymously collected data and information are therefore evaluated statistically by the controller and furthermore with the aim of increasing data protection and data security at our company, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

4. Legal basis of processing

Art. 6 Abs. 1 lit. a) GDPR serves as our legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 Abs. 1 lit. b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services.

If we are subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 Abs. 1 lit. c) GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and his name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third parties. Then the processing would be based on Art. 6 Abs. 1 lit. d) GDPR.

Finally, processing operations could be based on Art. 6 Abs. 1 lit. f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permitted to us because they were specifically mentioned by the European legislator. In this respect, he was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR). If the processing of personal data is based on Article 6 Abs. 1 lit. f) GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

5. Duration for which the personal data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation or that no further legal or statutory requirements stand in the way of deletion.

6. Routine erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject. If the storage purpose no longer applies or a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal provisions.

7. Legal or contractual provisions for the provision of personal data

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual or pre-contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data if we conclude a contract with them. Non-provision of the personal data would result in the contract with the data subject not being able to be concluded.

Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of the personal data would have.

8. Registration on our website / Use of input masks and forms

The data subject has the option to register on the website of the controller by providing personal data or to enter personal data in input masks. This may be necessary, for example, for subscribing to a newsletter, contacting us via a contact form, registering for participation in events, or other similar registration options. Which personal data is transmitted to the controller results from the respective input mask used for the registration.

The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for own purposes. The controller may arrange for the transfer to one or more processors, for example, a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller.

If you contact us (e.g. via a contact form), personal data is collected. This data is stored and used exclusively for the purpose of answering your request and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 Abs. 1 lit. f) GDPR. If your contact aims at the conclusion of a contract, an additional legal basis for the processing is Art. 6 Abs. 1 lit. b) GDPR. Your data will be deleted after final processing of your request, which is the case when it can be inferred that the matter in question has been conclusively clarified and provided that no legal or statutory retention obligations prevent deletion.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, as well as the date and time of registration, are also stored. The storage of this data is based on the background that only in this way can the misuse of our services be prevented, and this data, if necessary, enables the investigation of committed criminal offenses. In this respect, the storage of this data is necessary to secure the controller. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to do so or the transfer serves the purpose of criminal prosecution.

The registration of the data subject by voluntarily providing personal data serves the controller to offer the data subject content or services that, by their nature, can only be offered to registered users or those who explicitly request them. These persons are free to modify the personal data provided at any time or to have them completely deleted from the data stock of the controller. The controller provides any data subject with information upon request at any time about which personal data about the data subject is stored. Furthermore, the controller corrects or deletes personal data at the request or instruction of the data subject, provided that no legal or statutory retention obligations conflict with this. All employees of the controller are available to the data subject as contact persons in this regard.

9. Recipients or categories of recipients

Depending on the purpose of the collection of personal data, we transmit this data, for example, to the following recipients or categories of recipients, or they are directly involved in the processing of personal data:

Providers
IT service providers
Other recipients depending on the tools used

10. Third country transfer

Depending on the purpose of the collection of personal data, a third country transfer takes place as follows:

Google Analytics
Google Tag Manager

11. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

12. Data protection in applications and the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. The processing can also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents electronically, for example by e-mail or via a web form located on the website, to the controller.

If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If no employment contract is concluded with the applicant by the controller, the application documents will be automatically deleted at the latest six months after notification of the rejection decision, provided that no other legitimate interests of the controller pursuant to Art. 6 Abs. 1 lit. f) GDPR oppose deletion. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

13. Definitions

This data protection declaration is based on the terms used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use, among others, the following terms in this data protection declaration:

a) Personal data "Personal data" means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject "Data subject" means any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing "Restriction of processing" means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling "Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation "Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Filing system "Filing system" means any structured set of personal data which are accessible according to specific criteria, whether centralised, decentralised or dispersed on a functional or geographical basis.

h) Controller or controller for the processing "Controller" (or "controller for the processing") means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

i) Processor "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

j) Recipient "Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

k) Third party "Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

l) Consent "Consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

m) Enterprise "Enterprise" means a natural or legal person engaged in an economic activity, irrespective of its legal form, including partnerships or associations regularly engaged in an economic activity.

n) Group of undertakings "Group of undertakings" means a controlling undertaking and its controlled undertakings.

14. Rights of the data subject

a) Right of confirmation Every data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact an employee of the controller.

b) Right of access Every data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain at any time from the controller free information about his or her personal data stored and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

the purposes of the processing
the categories of personal data concerned
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing concerning the data subject or to object to such processing
the existence of the right to lodge a complaint with a supervisory authority
where the personal data are not collected from the data subject, any available information as to their source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, he or she may, at any time, contact an employee of the controller.

c) Right to rectification Every data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement, taking into account the purposes of the processing. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact an employee of the controller.

d) Right to erasure (Right to be forgotten) Every data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, provided that one of the following reasons applies and processing is not necessary:

The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to Art. 6 Abs. 1 lit. a) GDPR or Art. 9 Abs. 2 lit. a) GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Art. 21 Abs. 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 Abs. 2 GDPR.
The personal data have been unlawfully processed.
The erasure of the personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Art. 8 Abs. 1 GDPR.

If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by us, he or she may, at any time, contact an employee of the controller. Our employee will arrange for the erasure request to be complied with immediately.

Where we have made the personal data public and are obliged pursuant to Art. 17 Abs. 1 GDPR to erase the personal data, we, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. Our employee will arrange the necessary measures in individual cases.

e) Right to restriction of processing Every data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
The data subject has objected to processing pursuant to Art. 21 Abs. 1 GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by us, he or she may, at any time, contact an employee of the controller. The employee will arrange for the restriction of processing.

f) Right to data portability Every data subject affected by the processing of personal data shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Art. 6 Abs. 1 lit. a) GDPR or Art. 9 Abs. 2 lit. a) GDPR or on a contract pursuant to Art. 6 Abs. 1 lit. b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20 Abs. 1 GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others. To assert the right to data portability, the data subject may at any time contact an employee of ours using the contact details mentioned above.

g) Right to object Every data subject affected by the processing of personal data shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on Art. 6 Abs. 1 lit. e) or f) GDPR. This also applies to profiling based on these provisions.

We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to us processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, the data subject has the right to object, on grounds relating to his or her particular situation, to processing of personal data concerning him or her carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Abs. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest. To exercise the right to object, the data subject may contact one of our employees directly. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling Every data subject affected by the processing of personal data shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, we shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to assert rights relating to automated decisions, he or she may contact an employee of the controller at any time.

i) Right to withdraw data protection consent Every data subject affected by the processing of personal data shall have the right granted by the European legislator to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise his or her right to withdraw consent, he or she may, at any time, contact an employee of the controller.

j) Right to lodge a complaint with a supervisory authority If, in your opinion, the processing of your personal data violates the GDPR, you have the option, in accordance with Art. 77 GDPR, to lodge a complaint with the data protection officer mentioned above or with a data protection supervisory authority.

The data protection supervisory authority responsible for us is: Berliner Beauftragte für Datenschutz und Informationsfreiheit Alt-Moabit 59-61 10555 Berlin

However, our data protection officer is also happy to assist you at the contact details provided under point 2!

15. Cookies

Our websites use cookies. Cookies are text files that are stored and saved on an information technology system (e.g. computer, notebook, smartphone, tablet) via an Internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

By using cookies, we can provide users of this website with more user-friendly services that would not be possible without setting cookies. By means of a cookie, the information and offers on our website can be optimized in the sense of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to check the cookie banner at each visit and make a selection here or, for example, re-enter his access data on the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop can remember the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

16. Consent-Consent-Tool

In order to obtain the aforementioned cookies and your consent thereto and also for any third-party connections (see the following section), we use a cookie consent tool, which is also known as a "cookie banner" or (more accurately) "consent banner".

17. Use and application of other applications, plugins and tools

As you know from our entire offer: We want to offer you the best possible service. Therefore, we have integrated various applications, plugins and tools (hereinafter: "Tools") on our website. Depending on their function, these can, for example, optimize the loading times of our website, simplify its use, help us improve our offer or increase security. Under this button you can make adjustments to the consents controlled by the consent tool: We will explain the specific information about the tools used below.

Data protection provisions on the use and application of Google Analytics

We have integrated the analysis tracking tool Google Analytics (GA) from Google Inc. The operating company of Google Analytics is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. For the European area, Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, is responsible for all Google services, whereby joint responsibility can be assumed here. Google Analytics is a traffic analysis or web analysis service. This describes the collection, gathering and evaluation of data about the behavior of visitors to websites.

If you visit our website for the first time or have deleted existing cookies, the tool assigns you a unique ID upon first recognition, which (if such is set) is linked to the cookie set on your device. If you visit our website again and the cookie is still present, you will be "recognized" as a returning user and all newly added behaviors and actions will be assigned to the existing ID and recorded. This makes it possible to create and evaluate pseudonymized user profiles. The tool generally collects data about your actions in relation to our homepage but also about which website you came to our website from (so-called referrers), which subpages of the website you accessed or how often and for what duration you viewed a subpage. After your consent, these actions are stored in cookies, for example, and/or sent to Google Analytics servers and processed there. Based on this, we receive reports from Google Analytics that we can use to optimize our offer.

If you already have a Google account, it is possible that Google links this data. However, Google itself does not pass on any data collected by Google Analytics, unless this is legally required. In this context, we only process personal data for as long as it is necessary. As soon as the purpose of the data processing has been fulfilled, blocking and deletion take place according to the standards of the local deletion concept, unless legal provisions prevent deletion. If a cookie is set on your device, it will be automatically deleted after the storage period expires, unless you have deleted it yourself before this time.

Purposes of processing The purpose of the Google Analytics component is the analysis of visitor flows and user behavior on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Legal basis We require your consent for the use of the tool, which constitutes the legal basis according to § 25 Abs. 1 TTDSG and Art. 6 Abs. 1 lit. a) (consent). We obtain this consent through our previously described consent tool and document it there. We also have a legitimate interest in optimizing our offer technically and economically and preventing any damage to our company and refer to Art. 6 Abs. 1 lit. f) (legitimate interest) in this regard. With the help of the tool, we can also identify website errors, identify attacks and improve profitability. Nevertheless, we only use this tool if you have given us your consent. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de. Google's terms of use can be viewed at https://policies.google.com/terms?hl=de&gl=de.

Right to object In principle, you always have the option to manage the setting, administration and deletion of cookies in your browser freely according to your wishes and knowledge. For example, if you do not want this tool to set cookies and collect information about you and, if applicable, your behavior, you can deactivate the general setting of cookies in your browser settings at any time. However, in individual cases, this may lead to various functionalities (such as shopping carts) on the visited websites no longer working, even if you wish them to.

Data protection provisions on the use and application of Google Tag Manager

We have integrated the code organization tool Google Tag Manager from Google Inc. The operating company of Google Tag Manager is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. For the European area, Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, is responsible for all Google services, whereby joint responsibility can be assumed here.

"Tags" are short code sections. These can, for example, record (track) your activities on our website. By integrating the Google Tag Manager, we can centrally implement and manage these tags used on our website from various tracking tools. These do not have to be tags from Google itself, but can also be from other companies that can be integrated via the Tag Manager. The range of possible uses is thus very extensive, whereby, for example, cookies can be set, user and browser data can be collected or buttons can be integrated. However, the Tag Manager itself does not set cookies or collect data, as it acts purely as a manager of the implemented tags. Google reserves the right to collect anonymized data about our use of the Tag Manager, whereby no data that is managed by the tool within the scope of its regular functions is transferred.

In this context, we only process personal data for as long as it is necessary. As soon as the purpose of the data processing has been fulfilled, blocking and deletion take place according to the standards of the local deletion concept, unless legal provisions prevent deletion. If a cookie is set on your device, it will be automatically deleted after the storage period expires, unless you have deleted it yourself before this time.

Purposes of processing The purpose of the Google Tag Manager is to technically and economically optimize our offer and to avert any damage to our company. For this purpose, we have to implement and control various source codes in the core of our website, which can be very complex and error-prone. The Google Tag Manager supports us here, as it greatly simplifies this process, centralizes it and largely avoids errors.